Nerds Gummy Clusters

Nerds came to Zeus Jones and asked for a re-invention. After many fun, flavorful and down right crazy ideas, we helped lead to the innovation that is famously known as Nerds Gummy Clusters. This candy is now a $500+ brand, featured in the New York Times, Wall Street Journal, and Inc Magazine. Nerds Gummy Clusters come in every color and flavor combo for every holiday season (final image was art directed for target.com/grocery Trending Halloween Candy).

Rachel Hardacre: Photography, Food Styling, Food Concept Creation and Target.com/grocery Art Direction
Design team: Braden Lee, Brian Danaher, Elida Holte, Lindsay St. Clair, Missy Reinikainen
Creative team: Eric Frost, Jason Zabel, Keith Van Erdewyk, Scotty Gunderson
Strategist: Colin Murphy