Good & Gather Chef Collab | Chef Roy Choi

Chef Roy Choi partnered with Target to launch a limited-edition summer snack line. As Photo and Video Art Director, I led a cohesive campaign spanning packaging, Times Square and Target screens, in-store signage, social, and Target.com. The lifestyle imagery showcased a Banchan-inspired spread, blending Target’s brand with Choi’s signature style into compelling stills and video.

Credits:
Rachel Hardacre: Creative Lead, Video and Still Art Direction

Ali Spitzack: Production

Photographer: Jimmy Eagle

Stylist: Paula Bjerketvedt

Food Stylist: Lara Miklasevics