Good & Gather Chef Collab | Chef Rodney Scott

Carolina-style BBQ came to Target through the Good & Gather Collab line of sauces, snacks and sides fit for any backyard grillout. I led a new production process to capture all assets for digital launch at the moment of package creation. It set us up to have a strong asset library that told a cohesive story at every guest touchpoint.

BTS capture for social

I partnered with Target’s social team to capture BTS moments to promote the new collab on Target’s Instagram. Our food stylists used Rodney’s cookbook and original recipes, cooking everything exactly as the chef would within the studio. It led to social assets that made you want to fire up the BBQ.

Credits:
Rachel Hardacre: Creative Lead, Art Direction, Social video capture

Food Stylist: Lara Miklasevics