Cascadian Farm

How can we disrupt a category filled with sameness in the way we show farms or organic ingredients? We took a hard left turn - through magic. What if we elevated the wonder and magic of agriculture, the surprise and delight of delicious food, and the way organic is seen in culture? We created a whole new look and feel for the brand, creative ways to bring this to life at shelf, with influencer kits and in print.

Credits:
Rachel Hardacre: Art Direction, Design Lead, Creative Concepts
Jason Zabel: Creative Lead, Copywriter
Leslie Olson: Designer
Logo Exploration: Brad Surcey, Leslie Olson