Muir Glen is known for their range of organic red canned tomatoes. In looking at how they could disrupt the category, we proposed extending beyond the classic red, into the wide world of tomato colors, sizes and flavors. This product extension would place Muir Glen as the thought leader and expert in tomato flavor variety. Beyond product reinvention, we showed how this could extend to events, influencer kits and product lines.
Creative Lead, Art Direction, Photography
Brian Danaher: Designer
Claire Dawson: Creative, Copywriter